Microsoft USH Code Mixing

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WHAT ARE WE DOING

Increase consideration of Microsoft Store for U.S. Hispanic students and, in the process, create a retargeting pool to be leveraged on Facebook and Instagram during the Back to School campaign.

 

WHO ARE WE SPEAKING TO

Our audience is U.S. Hispanic high school and college students (Gen Z). This audience shares strong affinities for community, self expression, and acknowledgement. Beyond self-expression, they also want opportunities to express their culture and heritage.

 

CAMPAIGN STRATEGY

Use a culturally relevant message to engage U.S. Hispanic high school and college students before the Back to School campaign by communicating that Microsoft Store has all the right tools to help them share their culture, heritage, and passions – all the things that make them brilliant. 

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