Chevron USH Social Media

MANIFESTO

The key to creating a special bond is time. For drivers, a significant portion of their day-to-day lives is dedicated to riding around inside their cars, forming bonds of their own. We want Chevron with Techron to be the brand that helps support these relationships through fun and authentic content. Essentially, Chevron is the fuel that strengthens the connections between cars and their drivers for a long, and we mean long, time.

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ROLE OF SOCIAL

Use Chevron’s fun and likeable brand persona as a proxy to connect with and celebrate drivers everywhere, while drawing visitation from those who care for their cars.